WAYS TO ATTRACT VISITORS TO YOUR EXHIBITION STAND?
HOW TO ATTRACT VISITORS TO YOUR EXHIBITION STAND?
Do you know what the best way to attract visitors to your
exhibition is? Put yourself in your visitors' shoes, or you can say the
'wandering preacher.'
Everyone likes to visit many significant events and exhibitions
in any given year, but do you know what is the most challenging thing while
attending an exhibition?
It actually requires a lot of energy and stamina to navigate.
When a visitor enters the big hall, he first tries to get
familiar with all the surroundings. The intention of any visitor is, of course,
to cover all the points and go them one by one. However, going through the
venue map is like doing chores and getting to know where they are and where
they need to go; it usually takes quite a while. In the meantime, most visitors
try to download an even more complicated event app, or they simply start
logging the poor Wifi connection that most of the time doesn't even work.
Have you ever put yourself in such a situation? How would you
feel?
You will most probably feel overwhelmed, tired, exhausted, lost,
and also might be thirsty, and hungry.
Well, most people who attend the exhibitions and events actually
feel the same.
As a result, people are not generally getting excited to attend
your exhibition. Also, at the time of attending, they don't even bother to go
and speak with you regarding the details. So, what to do? How to attract them
to your exhibition stand?
Well, here is a list of tips and winning tactics that will help
you attract people to your exhibition stand.
●
Offer A
Comfortable Place To Talk And Sit
Offering comfort is the key to attracting people. If you really
want to make your exhibition stand successful and attractive, offer your
visitors a comfortable place to talk and sit with others.
Also, try to make them stand close to the rest areas, so that
lost and tired visitors get a bit of time to relax at least.
●
Offer Drinks
And Nibbles
Offering them a nibble or a drink is a great idea.
A cup of refreshing coffee, a glass of wine, or a beer are
always winners.
Never focus on making your exhibition only about you. Instead,
try to focus on making your visitors feel at ease and comfortable. This helps
you in initiating a good conversation with them.
●
Have A Clear
Communication, Explain Your Brand Awareness With Leverage Technology
Clarity of communication is a must. Your visitors should be able
to get a basic idea about what you actually do just by looking and spending 5
seconds at your booth.
You can use your brand awareness by using your brand color
schemes, showing giant billboards, and most importantly, flaunting your brand
by making it to be seen by visitors from a distance. Do not follow that
traditional style of form filling formality because your visitors usually can't
go through the whole form and fill it patiently. Instead, try to use those new
funky technical tools such as scanning QR codes in order to connect well with
punters.
And of course, very basic yet very important, stand confidently
in front of your booth, connect with people, and wear a beautiful smile all the
time.
●
Bring Style And
Show Your Product/Service With A Swag
It's essential to provide calm and high-end swag to your
exhibition. Try to use cuddly animals or branded fruits that can be easily
photographed and instantly shared on LinkedIn and Instagram in order to give
your exhibition hype.
●
Give You
Visitors A Rare Experience
Something that is not ordinary and offers them a rare experience
of your exhibition stand. Don't make it boring by just explaining your brand
but make them experience it with robotics, virtual reality, etc. Those magician
tricksters, free mini-messages, and bubble machines make quite an impression to
spark curiosity in visitors.
●
Understand The
Different Types Of Visitors
Identifying and understanding the various types of people
attending your exhibition is essential.
The exhibition attendees can be classified into five different
categories. And here it goes:
●
The 'Typical'
Type
The typical attendees are the ones who stick to their plan but
eventually visit other booths as well.
●
The
'Enthusiastic' Type
These attendees will stick to their objectives but roam around
many booths as well. As a result, these enthusiastic visitors visit thrice each
booth compared to an average attendee.
●
The 'Niche
Buyer' Type
These attendees will only look for specialized solutions. They
are very picky with the exhibition stands and are very committed to
accomplishing their objectives.
●
The 'Brand
Buyer' Type
The brand buyers only look for well-known and established brands
in order to get the solutions to their requirements. So these guys always pop
into extensive and impressive exhibition stands.
●
The Newcomers
These visitors are new to this exhibition show environment. They
could be new recruiters and new individuals to their relevant industry. They
are very curious about the exhibition and are really happy to talk to you.
●
Always Remember
The Inbound Way
Try to follow the inbound marketing way and remember to
acknowledge the buying cycle of your exhibition stand visitors.
The basic formula to follow:
Attract- Engage- Delight!
The buyer's journey:
Awareness- Consideration- Decision!
Always keep in mind that not all of the visitors attending the
event are planning to buy your product and services. Therefore, you need to
establish your visitor's first stage of buying cycle pretty quickly.
Unless it's a trade show, the maximum number of attendees will
always be at their awareness stage. So, your approach should be open, friendly,
and helpful in order to make a lasting and positive impression.
Conclusion:
While organizing an exhibition, the best bet should be to keep
it simple. Make every possible way to empathize with your visitors and figure
out a suitable approach to attract, engage, and delight your attendees.
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